Service / 10
Most agencies sell channels in silos: a paid team that does not speak to the SEO team that does not speak to the content team. We run all the levers from one room, with one senior person owning the account end to end, so the channels reinforce each other instead of fighting over budget.
What it unlocks
Built for ecommerce and lead generation businesses that need senior eyes across every channel without paying three retainers to three agencies who do not share data, briefs, or attribution.
Capabilities
Engagement rhythm
Free cross-channel audit
Unified foundations
Continuous testing across channels
Quarterly strategic review
What we do
Google Ads structured around how your customers actually buy. Tight match types, full conversion tracking, weekly waste sweeps. Shopping fed by a clean Merchant Centre setup. Performance Max run with deliberate signals, not as autopilot. We have a dedicated Google Ads page if paid search alone is what you need.
Meta Ads built around real audiences and continuous creative testing. Conversions API server-side from your store, CRM, and offline conversions, so iOS 14 stops eating your signal. TikTok and LinkedIn added on a separate scope where the audience fit makes sense. Briefs and copy are ours; production is scoped separately to keep quality high.
Technical, on-page, and content SEO, briefed against what your customers actually search for. Schema, internal linking, Core Web Vitals kept healthy as part of ops, not flagged in a quarterly audit you ignore. Content production targeting clusters that move qualified traffic, not 500-word top-of-funnel filler.
Articles that earn rankings. Pages that earn conversions. Lifecycle emails (welcome, abandoned cart, post-purchase, win-back) that earn repeat orders. Briefed against keyword data and customer behaviour, not generated in bulk and shipped to hit a content quota. Your owned channels treated as a compounding asset, not a newsletter.
GA4 set up properly. Conversions wired to your CRM or store, server-side where it earns its keep. Monthly reports written by a human: what moved, why, what is next, what is the risk. Not a 40-slide screenshotted dashboard you scroll past because nothing in it tells you what to do.
No agency-hopping between specialists who never speak. The same senior people who run your paid campaigns brief your SEO content and wire your tracking. Channels coordinate. Reporting reconciles. When something changes (a Google update, an iOS 14-style hit, a feed outage) one person owns the response, not three sub-contracted teams emailing each other.
How an engagement runs
Review of every channel currently running: Google Ads, Meta, GA4, GSC, Shopify or WooCommerce analytics, email metrics. We tell you what is working, what is leaking spend, what is missing, and whether the mix is the right one for your business. No commitment past the call.
Tracking rebuilt end to end (GA4, server-side, CRM offline import where relevant). Paid accounts restructured. SEO baseline established. Content plan briefed against keyword and intent data. Reporting cadence set. Most accounts find recoverable lift in this phase before anything new launches.
Creative testing on paid social. Bid and structure tests on paid search. Content publishing cadence on SEO. Lifecycle email experiments. All briefed, run, and measured by the same senior team so winners in one channel inform briefs in the next.
Every 90 days we step back and look at the full mix. Which channels pay back, which are saturating, where the next quarter's budget should sit, what changed in your market. Strategy written by a human, not a templated deck.
The lay of the land
The standard pattern: you hire a paid agency, then an SEO agency, then a content agency. Each one is good at its lane. None of them talk to each other. The paid agency bids on terms your SEO agency is ranking for organically and you pay twice for the same traffic. Your SEO agency writes content that does not reflect what is converting in paid. Your content agency briefs articles that are not aligned with either. Three retainers, three slide decks, no one accountable for revenue.
Or the alternative: a full-service agency where a senior partner sold the deal and then handed delivery to three different account managers, all juniors, all running off the same template they ran for last quarter's client. The reporting is clean, the answers are vague, and nothing changes from month four onwards. Most agency relationships that go cold after a year went cold because of this.
We run differently. One senior person owns the account. They brief the paid campaigns, the SEO content, the email flows, and the analytics setup. Channels coordinate by default because the same person is making the calls. Reporting reconciles because the data feeds and the conversion definitions are shared. When something changes (Google update, iOS, a feed outage, a category-level demand shift) one person owns the response, not three sub-contracted teams emailing each other.
FAQ
Paid search (Google Ads, Microsoft Ads), paid social (Meta as default, TikTok and LinkedIn on a separate scope), SEO (technical, on-page, content), email lifecycle, and the analytics and tracking that ties them all back to revenue. We do not run TV, OOH, influencer, PR, or affiliate as part of the retainer.
Start with one. Many engagements begin with Google Ads or Meta alone, and the SEO and content layers come on later when the data and the appetite are there. If you only need one channel, look at the dedicated service pages for that, not this one. The digital marketing retainer is for businesses that genuinely want all the levers run from one room.
A senior account owner runs your account, full stop. They brief and review every change. Junior staff exist but they handle the operational mechanics (bid adjustments, ad uploads, schema work) under direct supervision, not strategy or briefs. If you ever speak to a junior account manager who cannot answer a question about your account directly, you will know we drifted, and that is a fixable conversation.
Conversion tracking on every channel is tied to revenue or qualified pipeline (not form views or clicks). GA4 set up properly. CRM offline import where you have a sales cycle. Server-side tracking where iOS or ad blockers are eating signal. The monthly report leads with revenue per channel and per Rand spent, then breaks out the leading indicators behind it. No vanity metrics.
Around R30,000 per month in combined media plus the retainer. Below that, no single channel can compound enough to declare winners, and you are better off with one tightly scoped retainer on the single channel that fits your business best, rather than spreading spend across three.
Ad copy, briefs, content briefs, email copy: all ours. Creative production (video edits, motion design, UGC creators, photography) is sourced separately on a scoped production fee. Either we work with your in-house creative team or we plug in our trusted production partners. Keeping production scoped separately keeps quality high and you in control of the brand.
Tracking and foundations land in weeks 1 to 4. First paid creative tests ship in week 3 to 4. SEO and content compounding effects show from month four onwards. Anyone telling you they will deliver a fully integrated multi-channel programme with results in the first month is either getting lucky off a broken baseline, or telling you what you want to hear.